Which type of makeup should be selected for mature skin?

Selecting hydrating and illuminating products for mature skin is essential due to the unique changes that occur as skin ages. Mature skin often loses moisture and elasticity, leading to a duller appearance and the development of fine lines and wrinkles. Hydrating products are specifically designed to help retain moisture, providing a plump, youthful look.

Illuminating products, on the other hand, add brightness and subtle radiance to the skin, which is beneficial for counteracting the dullness common in mature skin. When the skin is well-hydrated and has a soft glow, it creates a more vibrant and healthy appearance, enhancing the natural beauty of mature clients.

Heavy matte formulations can often accentuate dryness and fine lines, which may result in an unflattering finish. Oil-free products may not provide the necessary moisture that mature skin requires, while brightly colored products can overwhelm the softness needed for a more elegant, refined look in this demographic. Therefore, the focus on hydration and illumination is key to achieving a flattering makeup result for mature skin.