What type of ingredients are typically avoided in natural makeup products?

The correct answer focuses on synthetic chemicals, which are commonly avoided in natural makeup products. Natural makeup brands emphasize the use of ingredients that are derived from nature, promoting products that align with a cleaner, healthier ethos. This means steering clear of synthetic chemicals, which can include artificial dyes, fragrances, preservatives, and other substances that are manufactured through chemical processes and may pose potential health risks or have negative environmental impacts.

Natural makeup formulations prioritize organic or plant-based ingredients, which are not only safer for the skin but also more sustainable for the environment. Vegan ingredients also fit within this category, as they do not involve animal-derived components, thereby complementing the natural makeup philosophy. Mineral ingredients, generally considered safe and natural, are often used in these products for their skin-friendly properties alongside their effectiveness. Therefore, the emphasis on avoiding synthetic chemicals is a fundamental aspect of what defines natural makeup products, aligning with consumer demands for transparency and health-conscious choices.