How should makeup be stored for longevity?

Makeup should be stored in a cool, dry place away from direct sunlight to ensure its longevity. This storage method helps maintain the integrity of the products, as heat and humidity can alter their formulation, potentially causing separation or degradation of ingredients. UV rays from sunlight can also break down the preservatives and pigments in cosmetics, leading to discoloration and decreased effectiveness. By keeping makeup out of these conditions, you help prolong its shelf life and effectiveness, ensuring that it's safe and effective to use when you need it.

Storing makeup in a refrigerator, while it may seem like a good idea for certain products (like skincare), is not ideal for all makeup items as the cold temperature may cause certain formulations to change consistency or become damaged. Additionally, placing makeup in a warm and humid place or in direct sunlight can lead to rapid deterioration, making those options unsuitable for proper makeup storage.